Description |
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OVERVIEW
The job holder will be responsible for maximizing market share of the brand through development and implementation of effective Visual Merchandising standards and methods, in line with Company objectives. The job holder will also be responsible for managing the development and implementation of effective visual merchandising and creative displays standards to create a world class visually stunning brand proposition and in store retail environment.
KEY RESPONSIBILITIES
Business Growth
• Manage development of creative and innovative Visual Merchandising solutions for the brand to maximize market share
• Plan and manage visual merchandising tasks to minimize expenditure and maximize productivity within the allocated budget
• Maximize market share using visual merchandising skill and business awareness
Visual Merchandising Plan and Design
• Manage, conceptualize and ensure implementation of the Brand Visual Strategy
• Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, image photos and point of sale materials etc
• Plan and develop the Visual Merchandising calendar for the brand
• Ensure development and implementation of effective Visual Merchandising standards and methods
• Supervise development of creative and innovative Visual Merchandising seasonal brand solutions
• Coordinate with Brand Mangement team to maintain a detailed knowledge of the merchandise
• Manage construction and documentation of instore creatives and window guidelines
• Plan and develop Décor and windows
• Plan and ensure development of New Season and Brand update store set ups
• Conducts market research/ audit/ monitor competitors and understand the latest trends
• Assess and recommend action to Visual Merchandising team regarding brand presentation issues, promotions and events, and training issues related to visual merchandising standards
• Ensure development and training of In-store Visual Merchandisers, on merchandising standards, space planning and store layout and other visual merchandising techniques
In Store Visual Merchandising Execution
• Supervise accurate execution of in store visual merchandising display and standards
• Supervise implementation of new season setup and brand update in stores
• Coordinate with the marketing team and Territory VM Manager in delivering a consistent brand image in all areas
• Co-ordinate with Territory VM Manager in guiding stores on visual merchandising implementation based on store formats - large , small and medium, individual brands per departments
• Review collated feedback through customer feedback and mystery shopping on seasonal Visual merchandising strategy
People Management
• Manage and support team recruitment
• Monitor team development and facilitate complaint resolution
• Set responsibility areas for direct reports and conduct performance appraisal
• Oversee staff deployment and drive motivation levels of the direct reportees
• Review the team structure and continuously evolve with the business needs
ESSENTIAL REQUIREMENTS
• Graduate degree in any field
• 10 years of experience at Managerial level
• 5 years of experience in visual merchandising role in retail organization
• Should have experience in the Middle East
• Advanced knowledge of Visual Merchandising processes
• Advanced knowledge of consumer behavior/ market trends/ market forecasting techniques
• Advanced knowledge of Interior design and architecture very welcome
• Strong English communication skills. Arabic very welcome but not essential
BENEFITS
• The Salary is open and will be based on experience levels and interview performance
• In addition, excellent benefits package including accommodation and transport
• Tax Free
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